So often we may find ourselves marketing and suggesting hair color to our female clients, but what about our loyal male clients? Afterall, women aren’t the only ones who get gray hair! Many men may find themselves in a bind; going gray can be a hit to their self confidence, but a trip to the salon for a hair color appointment may seem overwhelming and too time consuming.
Michael J.Kunz, Regional Director for All-Nutrient says, “When men come in for a cut, adding more than 15 minutes for color is pushing it.” With All-Nutrient hair color, your male clients can literally shave 5 years off their age in 15 minutes or under.
It is important to break down any misconceptions about hair color to your male clients when bringing up the topic during a routine haircut. While an all over single-process color will require more trips to the salon, many male clients don’t know that a process like natural blending is a simple 15 minute add-on to their regular hair cut appointment.
Here are some services you can offer to your male clientele to fit their schedule and desired maintenance level:
Natural Blending: Takes between 10 – 15 minutes to seamlessly blend grays in with your clients natural hair color. This is ideal for your busy professionals who want to maintain their appearances but don’t have time for regular hair color appointments. To complete this service, use the appropriate Keratint shade with a level 10 developer. This service is great for clients who are first starting to see the signs of gray.
Speed Lights: This is a wet-on-wet technique that adds soft, natural-looking highlights. This service is especially popular with a younger clientele. It is also an excellent way to subtly blend grays for lighter hair colors. To speed up this process, lay your foils on top of one another instead of folding them.
Men’s Youth Booster: This service involves All-Nutrient Keratint Clear or a Color Safe shade comparable to your clients natural color. The Keratint works hard to repair damaged, dry hair while supplying hair with the necessary vitamins and minerals to create a lasting shine. This color technique is great for clients with a lot of gray.
To order All-Nutrient hair color products for men, call us at 847-741-5000 or to find out more about All-Nutrient hair care solutions visit us at www.hairsthebling.com

Organic Keratint adds a healthy shine and natural color for your male clients
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